EdTech Marketing Services
Tailored Marketing Solutions for Ed Tech Organizations
Whether you're launching your first education product, scaling an existing K-12 program, or entering a new market, EdWave Marketing delivers flexible, high-impact marketing services shaped by deep experience in edtech and K-12 growth.
We partner with mission-driven teams to build the marketing systems, content, and strategies that actually move the needle — without the agency bloat or endless onboarding cycles.
What We Do
We specialize in helping education companies grow smarter, faster, and with better results.
You might be:
A startup preparing for a launch or pilot
A growing team that needs marketing execution + strategic guidance
A maturing org looking for more support with lead gen, content, and conversion
A nonprofit or grant-funded initiative that needs visibility and impact
Wherever you are, we’ll meet you there — and build a strategy that works.
What We Do
Core Service Areas
We tailor every engagement around your needs and goals. Here’s what we do best:
Awareness & Demand Generation
Drive qualified traffic, improve visibility, and generate leads.
SEO audits + on-page optimization
Organic and paid promotion plans (Google, Meta, LinkedIn)
Blog strategy + ongoing content writing
Social media campaigns + template creation
Lead magnet creation + gated content strategy
Launch campaigns and new product rollouts
Conversion & Nurture Strategy
Convert interest into action with targeted content and automation.
Landing page strategy + UX optimization
Campaign-specific landing pages + auto follow-ups
Email marketing: newsletters, drip campaigns, segmentation
CRM setup, lifecycle automation, and nurture flows
Sales enablement content: one-pagers, scripts, decks
Webinar strategy, promotion, and follow-up sequences
Branding & Creative Support
Tell a compelling story — and look the part while doing it.
Brand positioning + messaging frameworks
Visual identity development (logo, color, typography)
Brand books + tone of voice guides
Designed assets (brochures, decks, toolkits)
Video production + editing (promo, explainer, testimonials, live & virtual)
Tradeshow collateral and booth design
Website & Content Systems
Build a digital presence that grows with you.
Website design or redesign (in Webflow, Wix, etc.)
SEO-friendly site architecture + blog setup
Resource library design + gated content integration
Performance tuning (Core Web Vitals, mobile responsiveness)
Content migration and SEO re-optimization
Conversion Rate Optimization (CRO) audits and improvements
Why It Works:
Real Results from Smart Strategy
60%
of B2B organizations use Search Engine Optimization to generate leads
4 blogs/month
publishing schedule can drive 3.5× more traffic and 4.5× more leads
48%
of decision-makers have done business after engaging with thought leadership
77%
of B2B buyers say their last purchase was complex or difficult — strategic content is now a must-have to reduce friction
Add-On & Project-Based Services
These services can be included in a larger engagement or booked separately:
Video production & editing
Podcast production & management
Fundraising pitch materials or board presentations
Tradeshow kits (slides, flyers, booth panels)
Custom performance dashboards
Marketing workshops & PD for internal teams
Not Sure What You Need?
Let’s Scope It Together.
We’ll help you identify the highest-leverage marketing strategies for your organization and craft a clear plan for how we can execute. Whether you need short-term support or long-term partnership, you’ll get thoughtful, senior-level guidance from day one.
Book your free call
Get a customized proposal in days
Partner with marketers who get EdTech
