About EdWave Marketing
We’re Here to Help Education Brands Grow
We believe that marketing to K12 educators requires more than catchy headlines and flashy visuals — it demands deep understanding, authentic storytelling, and a strategy grounded in experience. That’s why we built EdWave: a marketing firm powered by ed-tech marketeres with years of impact.
We partner with edtech companies, nonprofits, and organizations to build campaigns that connect with educators, administrators, and decision-makers — because we’ve been there. We know what works, and what doesn’t.
Our Mission
To help ed tech organizations amplify their impact by making marketing smarter, simpler, and more human. We believe that mission-driven companies deserve marketing partners who understand the landscape, respect educators, and know how to convert interest into long-term growth.
Peter Polygalov
Cofounder, EdWave Marketing
Former VP of Marketing @ Mastery Coding and Host of Careers in Esports Podcast
Peter has spent nearly a decade leading marketing efforts in the edtech space; building national awareness, forging powerful partnerships, and helping grow multi-million dollar pipelines.
With a background in content strategy, event marketing, SEO, and B2B demand generation, Peter’s approach blends data-driven tactics with hands-on execution — earning recognition across the industry.
Career Highlights
Helped scale Mastery Coding’s revenue and reach across 30+ states
Launched successful lead generation strategies, increasing qualified traffic by over 300% within 12 months
Secured partnerships with top organizations and coordinated 40+ national event and tradeshow activations
Submitted proposals that resulted in 11 national award wins for excellence in innovation, leadership, and more.
What Makes EdWave Different?
Edtech Expertise
We’re not learning the education market as we go. We’ve been shaping it for years.
Senior-Level Execution
Every project is led by experienced marketers, not junior generalists or offshore teams.
Flexible, Flat-Rate Packages
Transparent pricing, no hidden fees, and monthly flexibility. We scale with you.
Speed + Strategy
We move fast, but never without a plan. Every campaign is rooted in your goals and backed by proven frameworks.
Peter guided us into email marketing and helped elevate our webpage placement, content strategies, and lead generation strategies. With his experience in the edtech space, I would definitely recommend his help to any company looking to scale up their sales!
Ivan Kerkoc
CEO & Founder, Esportian Education
Peter and I collaborated on a wide range of marketing initiatives that supported educational curricula and Career and Technical Education (CTE) pathways. As a former CTE Director, Principal, and district administrator, I have observed Peter’s excellence in marketing, speaking, publishing, and mentoring and wholeheartedly recommend his marketing services.
Jill Ranucci Ph.D
CTE Consultant, Former CTE Director
One meaningful project Peter initiated, that I've had the pleasure of collaborating with him on, is the "Careers in Esports Podcast," specifically designed for K12 students and educators. Over 16+ episodes, Peter and I planned and facilitated insightful conversations with notable guests, including pro players and esports CEOs. This enhanced our brand visibility, and cross-functionally strengthened our academic esports initiatives.
Richard Conti
VP of Esports, Mastery Coding
I had the pleasure of working closely with Peter during the planning and execution of the STEM Zone at Spring CUE 2025. Peter didn’t just represent the interests of the client, he actively contributed to the success of the entire space. He helped us shape the vision, coordinated logistics and programming, and made sure everything ran smoothly on-site.
Paul Case
Event Manager, CUE.org
Let’s Build Something That Lasts
Whether you’re launching a new product, rebuilding your website, or trying to break through in a crowded K12 market, EdWave Marketing is ready to help.