About
EdWave Marketing
We're Here to Help Education Brands Grow
We believe that marketing to K12 educators requires more than catchy headlines and flashy visuals — it demands deep understanding, authentic storytelling, and a strategy grounded in experience. That’s why we built EdWave: a marketing firm powered by ed-tech marketers with years of impact.
We partner with edtech companies, nonprofits, and organizations to build campaigns that connect with educators, administrators, and decision-makers — because we’ve been there. We know what works, and what doesn’t.
Our Mission
To help ed tech organizations amplify their impact by making marketing smarter, simpler, and more human. We believe that mission-driven companies deserve marketing partners who understand the landscape, respect educators, and know how to convert interest into long-term growth.
Peter Polygalov
founder, EdWave Marketing
Former VP of Marketing @ Mastery Coding | Host, K-12 EdTech Connection
Peter has spent nearly a decade building marketing engines that drive measurable results for edtech companies. He specializes in SEO, content strategy, event marketing, and B2B demand generation for K-12 education brands.
Beyond client work, Peter hosts the K-12 EdTech Connection Podcast and launched the Careers in Esports Podcast featuring leaders from Riot Games, Blizzard, and the NFL.
Select Client Results:
120% increase in website conversions for Mastery Coding
220% growth in website sessions for US Academic Esports League
55% increase in event-driven sales with fewer conferences attended
11 national awards won through strategic positioning and submissions
Thousands of educators engaged through conference booths and activations
What Makes EdWave Different?
Edtech Expertise
We’re not learning the education market as we go. We’ve been shaping it for years.
Senior-Level Execution
Every project is led by experienced marketers, not junior generalists or offshore teams.
Flexible, Flat-Rate Packages
Transparent pricing, no hidden fees, and monthly flexibility. We scale with you.
Speed + Strategy
We move fast, but never without a plan. Every campaign is rooted in your goals and backed by proven frameworks.
THE EDWAVE NETWORK
Trusted Partners Across the EdTech Ecosystem
After nearly a decade in K-12 edtech, I've built relationships with specialists across curriculum design, product development, CTE, sales coaching, and more. When clients need expertise beyond marketing strategy, I connect them with proven partners who deliver.
Clara Fonda — Fond-A Education
Operations & Strategic Support
Services: Project execution, research, strategic planning, operational support
Fond-A Education →
Rich Conti
Gamification & Esports Education
Nearly a decade designing award-winning curriculum for edtech. Led programs serving 800+ students and directed million-dollar esports contracts.
Services: Gamified curriculum design, esports program consulting, student engagement strategy
Connect →
Jobana Westbay
Product & Visual Design for Learning Platforms
5+ years as sole designer at K-12 EdTech company. Led complete LMS redesign, built custom design system, and transformed platform UX/UI.
Services: LMS UX/UI design, platform redesign, design systems, visual design
Portfolio →
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Dr. Jill Ranucci
Education Consultant and CTE Director
20+ years leading CTE programs in Texas and Arizona. Expert in Perkins funding, CTE pathway development, and aligning curriculum to industry standards.
Services: CTE program development, Perkins funding strategy, pathway design, industry certification alignment
Connect →
Testimonials
Peter guided us into email marketing and helped elevate our webpage placement, content strategies, and lead generation strategies. With his experience in the edtech space, I would definitely recommend his help to any company looking to scale up their sales!
Ivan Kerkoc
CEO & Founder, Esportian Education
Peter and I collaborated on a wide range of marketing initiatives that supported educational curricula and Career and Technical Education (CTE) pathways. As a former CTE Director, Principal, and district administrator, I have observed Peter’s excellence in marketing, speaking, publishing, and mentoring and wholeheartedly recommend his marketing services.
Jill Ranucci Ph.D
CTE Consultant, Former CTE Director
One meaningful project Peter initiated, that I've had the pleasure of collaborating with him on, is the "Careers in Esports Podcast," specifically designed for K12 students and educators. Over 16+ episodes, Peter and I planned and facilitated insightful conversations with notable guests, including pro players and esports CEOs. This enhanced our brand visibility, and cross-functionally strengthened our academic esports initiatives.
Richard Conti
VP of Esports, Mastery Coding
I had the pleasure of working closely with Peter during the planning and execution of the STEM Zone at Spring CUE 2025. Peter didn’t just represent the interests of the client, he actively contributed to the success of the entire space. He helped us shape the vision, coordinated logistics and programming, and made sure everything ran smoothly on-site.
Paul Case
Event Manager, CUE.org
Let’s Build Something That Lasts
Whether you’re launching a new product, rebuilding your website, or trying to break through in a crowded K12 market, EdWave Marketing is ready to help.
Book a Free Strategy Call