- Before: Lock logistics (booth, travel, services), map floor + competitors/partners, set outcomes, prep booth for demos, finalize talk track, lead-capture setup, pack list.
- During: 5–7 min booth flow (open → qualify → micro-demo → book), team shifts, networking spots, tight lead fields, quick content capture, simple troubleshooting.
- After: 2-week follow-up cadence (emails + Loom + calls), social recap, Day-30 ROI check (meetings, opps, CPQD), content reuse, playbook updates.
- Systems: Email deliverability, GA4 + UTMs + QR tracking, social proof/remarketing, CRM routing + enrichment—all tested before sending.
What to Expect
- You’ll stop scrambling and start running a repeatable play. The checklist turns event prep into a 10-minute process, so nothing gets missed and the booth is optimized for demos and conversations—not clutter and swag.
- You’ll book more meetings on the spot—and convert more after. The talk-track + QR booking flow, lead qualifiers, and ready-to-send follow-up emails (incl. a short Loom touch) lift meeting-set rates and turn warm interest into qualified opps in 2–4 weeks.
- You’ll know what to cut and what to double down on. GA4 events, UTMs, QR tracking, and a Day-30 review (meetings/opps/CPQD) give you defensible return/no-return decisions—so your 2025–26 event budget goes where it actually performs.
- BONUS: Pick the right events fast using clear inputs (buyer density, ICP fit, speaking access, total cost)with our Conference ROI Calculator.
Proven Outcomes for K–12 EdTech Success
"Peter guided us into email marketing and helped elevate our webpage placement, content strategies, and lead generation efforts. I'd recommend his help to any company looking to scale."
– Ivan Kerkoc, CEO, Esportian Education
950%
more impressions and 175% increase in web visitors, giving a K-12 Esports league stronger district visibility
66%
increase in marketing qualified leads for a STEM curriculum provider, while reducing cost per MQL by 15%
10-20%
reply rates for cold email outreach, with open rates improving by 20-25% on average for a K-12 provider
40+
events, activations, and tradeshow booths produced and 10+ EdTech industry awards supported
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