Go-to-Market Pipeline for
K–12 EdTech
For founder-led EdTech startups and lean teams. Senior-led content and outbound systems that generate booked district meetings and pilot launches.
Why EdWave?
All-Senior Operators. K–12 Specialists.
No handoffs. No juniors. You work directly with senior marketers who have shipped programs inside fast-growing education companies. We design, run, and measure systems that create qualified meetings and pilot launches.
Decision-Maker Expertise. Sold to districts before? So have we.
Defined Starting Point. Fast, focused Intro Diagnostic that sets your next step.
What We Run to Generate District Pipeline
K–12 Go-to-Market Systems
Content Systems
Conversion-focused site updates, SEO audits, blog/case studies, thought leadership, and lead magnets that increase visibility and attract K–12 buyers.
Conversion & Nurture
Turning visibility into traction. Landing pages, forms/CRM, email sequences, and webinars that turn K–12 decision-maker interest into qualified meetings and pilots.
Outbound Systems
Cold email programs, deliverability, list building, and event follow-ups that create conversations with district leaders. We design sequences and scale campaigns without burning lists or damaging sender reputation.
Enablement & Proof
Assets that engender confidence and accelerate K–12 district purchase decisions. Sales decks, one-pagers, micro-case studies, short-form videos, and catalogs that help decision-makers choose you with confidence.
Analytics & Review
Clear pipeline visibility and accountability for founder-led EdTech teams. Pipeline dashboards, monthly KPI reviews, quarterly optimizations, and CRM builds that let you track and adjust lead flow across the entire lifecycle.
Senior-led, outcome-focused engagements for K–12 EdTech
- Senior-led execution; no junior handoffs
- Built for founder-led teams without in-house marketing
- Diagnose → Build → Run process with clear monthly reviews
Proven Outcomes for K–12 EdTech Success
"Peter guided us into email marketing and helped elevate our webpage placement, content strategies, and lead generation efforts. I'd recommend his help to any company looking to scale."
– Ivan Kerkoc, CEO, Esportian Education
950%
more impressions and 175% increase in web visitors, giving a K-12 Esports league stronger district visibility
66%
increase in marketing qualified leads for a STEM curriculum provider, while reducing cost per MQL by 15%
10-20%
reply rates for cold email outreach, with open rates improving by 20-25% on average for a K-12 provider
40+
events, activations, and tradeshow booths produced and 10+ EdTech industry awards supported
Ready to Grow?
Book an Intro Call with Peter
Book your free intro call
If there's a fit, get a customized proposal in days
Experience the difference with marketers who get EdTech
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